Most WhatsApp integration guides stop at “send your first message.” That’s the easy part. The real challenge begins when you try to run it in production, wherein tokens expire, webhooks retry, assets change, and external systems evolve without warning. What looks like a simple API integration is actually a distributed system built on OAuth, event […]
WhatsApp, which initially emerged as a messaging platform, has now evolved into a powerhouse for commerce and customer engagement. It has over 2 billion monthly users and is suitable for a direct and interactive channel between brands and customers. It facilitates real-time conversations, individualized purchasing experiences, and smooth transactions. Retailers and brands are using WhatsApp […]
