WhatsApp, which initially emerged as a messaging platform, has now evolved into a powerhouse for commerce and customer engagement. It has over 2 billion monthly users and is suitable for a direct and interactive channel between brands and customers. It facilitates real-time conversations, individualized purchasing experiences, and smooth transactions. Retailers and brands are using WhatsApp […]
As a D2C brand owner, you are constantly worrying about higher conversion rates. With the ever-transforming digitalization of online shopping, brands across the virtual landscape must continuously innovate their marketing strategies, optimize user experience, and leverage data-driven insights to effectively engage customers and drive sales. Hence, Direct-to-Consumer (D2C) businesses are exploiting artificial intelligence for marketing […]
