Customer support involves assisting customers by addressing their inquiries, resolving issues, and providing information about products or services. The role typically includes handling support tickets, answering calls or emails, guiding users through technical or service-related problems, and ensuring customer satisfaction. Customer support professionals act as the bridge between a company and its clients, often playing a key role in maintaining positive relationships, collecting feedback, and escalating complex issues to relevant departments. Their goal is to ensure that customers have a smooth and satisfactory experience with the company.